FEATURED CASE STUDY
GOODSON CLOTHING & SUPPLY BRAND DEVELOPMENT
CLIENT:
GOODSON CLOTHING
& SUPPLY
SCOPE:
BRAND STRATEGY / DEVELOPMENT / BRAND IDENTITY
Brand evolution and refinement building on the current elements and story. The creation of a deeper and more fleshed out visual brand to more clearly represent what Goodson stands for.
The Need
Goodson came to us wanting to expand and reposition the current brand, which at the time consisted of a logo and an initial brand story.
The Goals
Expand the depth of the Goodson brand, verbally and visually by building out the design elements and adding strategic messaging that firmed up the foundation of the business.
The Solution
We pulled in the existing brand story as well as the mark and went back in time to create a brand that felt like it truly had a 100-year history. The key messages that we helped define now allows the customer to have quicker access to what makes Goodson "Goodson".
The Takeaway
Simply having a logo and a brand story isn't always enough to communicate your core essence to your customers. It's important to make sure that all of your design choices and messages in your bran always point back to it in a way that conveys it quickly and intuitively.
Additional Work
