FEATURED CASE STUDY
WEBER GRILLS 70TH
ANNIVERSARY BRANDING
CLIENT:
WEBER GRILLS
SCOPE:
ILLUSTRATION / TYPOGRAPHY / DESIGN
Creation of a series of design assets to help promote the 70th anniversary of Weber Grills.
The Need
Weber Grills was preparing to celebrate its 70th anniversary and approached Hucklebuck to help create a series of design assets to be used on a variety of items.
The Goals
Design a series of assets that created excitement & nostalgia around the anniversary of Weber, building towards the launch of anniversary series products.
The Solution
After digging into the archives of Weber packaging and promotion from the last 70 years, we designed a series of graphics that felt like they could have been created as part of the initial launch back in the early 1950s.
The Takeaway
If you can establish a visual vernacular through research of a historic brand, you can get inside the minds of the designers of that time period and make design decisions that are era appropriate without just reusing existing imagery or design elements.
Additional Work
